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Audience/Brand Building

Converting new followers into fans.

You should aim to share more about:

1. Who you are.
2. The things you’re interested in.
3. The values you’re trying to share with your audience.

This should make up 20% of your content.

This content will not bring in new viewers. It will only act to deepen the relationship you have with current viewers.

Some ideas for community building content are:

1. Share something personal about yourself.
2. Tell your unique story.
3. Explain your "why"—your motivation and purpose.
4. Provide updates on your goals and aspirations.