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TOFU- Awareness Stage

Goal

Apni audience ke saath connection banana aur unka trust earn karna. Is stage mein aapko deeper value provide karni hai taaki log aapki brand ko seriously consider karein.

Content Type & Strategy

Focus karo short-form, engaging content par jo jaldi value provide kare aur attention grab kare. Ye content consume aur share karne mein aasaan hona chahiye.

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Key Elements

1. Trust Building
   • Apne expertise ko dikhana aur audience ke liye valuable insights share karna.
   • Personal stories ya experiences se connect karna.
2. Educational Content
   • Aisa content banana jo logon ko educate kare aur unke liye practical ho.
   • Unke questions ya concerns ka jawab dena.
3. Community Engagement
   • Apne audience ke saath interact karna, unki feedback lena, aur unki baatein sunna.
   • Live sessions ya Q&A sessions karke direct interaction badhao </aside>

Platforms to Leverage

1. YouTube
   • In-depth tutorials ya guides banao jo aapke expertise ko showcase kare.
   • Example: "Personal Brand Build Karne Ke Liye Step-by-Step Guide."
2. Email Newsletters
   • Regularly valuable insights, tips, aur exclusive content share karo.
   • Personal anecdotes ya case studies include karo taaki connection badhe.
   • Example: "Aapka Personal Brand Kaisa Dikhna Chahiye? – Tips aur Tricks."
3. Webinars/Live Sessions
   • Live Q&A ya workshops conduct karo jahan audience aapse direct questions pooch sake.
   • Example: "Kaise Apne Personal Brand Ko Social Media Par Promote Karein – Live Workshop."
4. Blogging
   • Detailed blog posts likho jo specific topics par deep dive karein.
   • Example: "Content Creation Ke Best Practices for Personal Branding."

Examples of MOFU Content Ideas