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UNLOCKING TRUE AUTHENTICITY

When I create content it looks something like this

I make sure that any given piece of content falls under one of 3 categories:

Audience/Brand Building

Community Building

Sales

Click on each to learn more

If you focus too much on only creating audience/brand building content, you will create a large following of people who don’t know you or know why they're following you. This is what most people do.

The key is to have good distribution of all 3.

So you are:

1. Building your audience
2. Turning those followers into fans that know, like and trust you.